Affinity Boutique, located in Gulf Place along 30A, will be celebrating its anniversary on August 15, marking one year of business in the 30A location.
Originally opening their doors in Grayton Beach in 1993, Affinity Boutique has been providing locals and tourists alike with fun and colorful clothing, shoes, and accessories, as well as locally made art from various Emerald Coast artisans. The boutique features various well-known resort wear brands like Elan, Monoreno, Rae Mode, and Yahada, as well as locally made jewelry and art from Rita Cox, Heather Crawford, Cheryl Cross, Lynn Globe, Kris Meigs, and Woodie Long.
Throughout the years, owner Theresa Barrett has loved getting to know the loyal customers that continue to shop her store throughout the year, as well as the first-time tourists who are staying nearby on vacation. Most of her clientele discovered the boutique through word of mouth, however, over the past year Barrett has seen a steady increase in visitors and vacationers.
“It has been extremely rewarding for me to help people find that perfect outfit or statement piece that they are searching for, all while giving local artists the additional exposure they deserve,” Barrett said.
While maintaining the fun, laid back environment of Affinity Boutique, Barrett plans to add a flair to the store by incorporating a wine boutique for her local clientele. Complimentary wine will be given to local shoppers, so they can enjoy their retail experience that much more. Barrett appreciates her local customers and their continued loyalty to the store, which she attributes as the key to her success.